For the new collection, a high-quality photo content was created under the direction of Senior Photo Producer — Daria Kosinova and SETTERS team.
At the pre-production stage, a mood board with all the references was created, as well as a colour palette that highlighted the features of all Lancôme products. Cool colours, chosen for the campaign, such as blue and purple, tend to create a soothing and calming effect, easily felt throughout the photos. Moreover, using black and yellow is a bold choice of colour combination, yet it created a quite sophisticated look of the products.
Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. Images shape their first impression, creating a tipping point whether they will continue browsing and eventually make a purchase.
After agreeing on the shooting plan with the client, the appropriate photo studio was selected, matching the parameters chosen by the photographer. It took eight hours to work on several concepts for different segments of the target audience.
French luxury and elegance.
Post-production took our team 14 days with high-end retouching, where highlights and specks were removed and gloss was added. The images taken represent the product’s perceived value and quality. They speak directly to the target audience, making our product page and content more relatable.
Our goal is to form long-term relationships with our customers, and photos are one of the most important tools to achieve that, hence Daria Kosinova did hard work while working with the exposition, light, and colour scheme bearing in mind Lancôme's brand philosophy.
Lancôme's mission is to make all women happier by making them more beautiful, providing the best of cosmetics innovation in terms of quality, science and efficacy.
Today, Lancôme now has stunning success in all areas of skincare, cosmetics and fragrance and is consistently developing new products and ideas to ensure women are receiving nothing but the best.
They also introduced their male skincare range to provide men with the same French luxury and elegance. While creating the brand, Armand Petitjean was inspired by French elegance that he simply wanted to deliver across the world and Lancôme most definitely realises this motive.